About Business Jatra

GLOBAL ECONOMY & INDIA: THE PRESENT-DAY REALITY

The world is currently undergoing a dynamic transformation. Dramatic changes have occurred all over the world in the last two years. Businesses are gradually attempting to normalise following the global pandemic of Covid-19. The global economy has slowed down. In the face of rapidly changing technology, even large corporations are having difficulty staying in business. The MSME industry, is struggling to stay financially viable. Despite this uncertainty, India’s Finance Minister Smt. Nirmala Sitharaman has envisioned a target of $5 Trillion for the Indian economy in the next five years. In such uncertain circumstances, achieving this goal is difficult, but not impossible.

MSME: GAMECHANGERS OF THE INDIAN ECONOMY

MSMEs are critical to India’s economic development. With over 6 crore MSMEs operating across the country, this sector generates more than 45% of employment. MSMEs account for more than 40% of total exports and 37% of the nation’s GDP.
In terms of MSMEs, Maharashtra State ranks 3rd in India. Lakshyavedh Institute strongly believes that MSMEs must be empowered to fast-track India’s upward mobility and progress.

EMPOWERING MSME.. POWERING NATION

There is a direct link between MSMEs empowerment and increased national GDP. Streamlined and upward mobility in this sector has a direct impact on employment, the export industry, and the value of the Indian rupee on a global scale.
Furthermore, MSME growth benefits other micro and small-scale industries, thereby creating and strengthening the overall business ecosystem. Simply put, when a small business thrives, it automatically benefits our society. The success of one entrepreneur inspires many others.

MSME HURDLES AND NUMEROUS ROADBLOCKS

MSMEs have numerous opportunities for growth. However, there are numerous roadblocks as well. In this ever-changing dynamic world, effectively presenting products and services, searching for the right opportunity, and growing the business is a major challenge for any MSME. Despite the fact that MSMEs’ products and services are of high quality, they struggle to find the ideal market opportunities. MSMEs are held back by a lack of marketing and sales techniques.
Small businesses are unable to advertise on a large scale due to a lack of financial capital. In such a scenario, there is a need for the right platform for MSMEs, where all types of entrepreneurs can come together and present their products and services to a large number of potential customers while investing as little as possible. By providing an unparalleled growth platform, we hope to effect change and transform the MSME world.

JATRA

‘Jatra’ (जत्रा ) or village fairs refers to the community event where people of a ‘Panchakroshi’ (neighbouring villages) come together to celebrate a festival or village deity. The main goal of the ‘Jatra’ is to bring people together. This is a practice that can be found in almost every village in Maharashtra. From learned perspective, Jatra is a popular public relations strategy in Maharashtra’s rural areas. People from all walks of life, from children to the elderly, from all castes and religions, come together as one. As a result, the Jatra has become a powerful medium of engagement, communication, and exchange. Going beyond the religious purpose, Jatra has evolved as a platform for economic and business activities, benefiting each of the stakeholder.

BUSINESS JATRA

Is a one-of-a-kind activity that will provide a unique platform for all levels of entrepreneurs, professionals, experts, customers, suppliers, financial institutions, and Various international business associations . All of these people will have a shared platform to meet face to face and gain an in-depth insight into each other’s products and services, while simultaneously providing them with a plethora of opportunities for business growth.
Similar to that of the traditional village fairs which increased visibility for entrepreneurs and facilitated economic transactions in the communities, Business Jatra is a platform for micro, small and medium scale businesses to come together with a shared goal to connect with each other, create new opportunities and capitalise on growth.